<aside> ⚠️ We’ve designed this as a template you can use and fill so you have your own reference docs. To use, please just duplicate this page.

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<aside> 🎯 Start to test your elevator pitch with the community!

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Video (2 mins)

Testing your pitch.mp4

Exercise

• Goal is to craft a 1-1.5 minute pitch. Remember to keep it conversational, and don’t fall into the trap of feeling you have to cover everything about your business!
• Note: You can’t have slides for this!

Step 1: Define your content

• Make sure you’ve covered
• Additional components to consider

Step 2: Craft your narrative

• How can you use stories to bring your pitch to life (maybe a customer story before or after your product. Maybe your own founder story)
• How can you thread together elements so they flow naturally and it doesn’t feel like a disjointed collection of points?
• What do you want the audience to feel in your pitch? Shock? Empathy? Intrigue? Design for it!

Step 3: Test it

• Record your pitch as a video, making sure it is to time!
• Post it to the slack group for friendly feedback!
• Feedback on other posts noting: what was clear or unclear? Where did you connect most and why? What was memorable? Where did they lose you?
• Litmus test: it’s good to still have questions, but do you understand the core elements enough to ask smart questions, and are you intrigued to learn more!