Summary The session began with Hattie introducing Cien Solon, an expert in product development and mentor at Techstars. Cien shared practical tips and tools for founders to validate their ideas and find their customers. She emphasized the importance of market research and understanding competitors. Cien discussed using Google Trends to validate demand and identify gaps in the market. She also highlighted the use of AI tools like Otter.ai and ChatGPT to analyze interviews and surveys, as well as generate insights and strategies. Cien provided examples and frameworks for persona mapping and competitive analysis.

Action Items

1. Use Google Trends to validate demand and identify gaps in the market.
2. Conduct interviews and surveys to validate assumptions and gather insights.
3. Analyze data using AI tools like Otter.ai and ChatGPT.
4. Map out target personas and identify their problems and needs.
5. Conduct competitive analysis to understand competitors and differentiate your product.
6. Utilize AI tools to generate insights and strategies for marketing and product development.

Closing Remarks The meeting concluded with Hattie thanking Cien for sharing her expertise and offering resources for further support. She encouraged attendees to reach out with any questions and provided information about upcoming events and opportunities for coaching and mentorship. Hattie also expressed interest in feedback and suggestions for future sessions.

Recording

ifweraise2024-02-261203.mp4

Slides

Get your product back on track masterclass 1.pdf